The Jesus Cares Campaign is an aggressive media initiative of Champion Ministries, dba, Groundwire.
Sean Dunn, the founder and President of Groundwire has been in full-time Christian youth work for almost 30 years. He has served in local church youth ministries, and in 1997, he began traveling full-time as a speaker and author. Although he was finding success through those outlets, he began to ask the question, “How do we reach the ones that don’t want to be reached? How do we influence the ones that aren’t asking the right questions and that won’t come where we are?” After praying and studying trends and culture, the strategy for Groundwire was born.
Since 2003, Groundwire has been leveraging mainstream media and technology in order share the love found in Jesus Christ with youth and young adults. By placing well-produced and relevant commercials on the most watched TV and radio stations, we are able to share authentic hope with many who might not be ready to walk into a local church.
Each commercial invites the viewer/listener to have a conversation with a “someone who understands”. Twenty-four hours a day, there are volunteer coaches online ready to listen, encourage, and point chatters to Christ.
The Jesus Cares Campaign is the next evolution in the same strategy. Scripture says that His kindness leads us to repentance, but most people don’t believe He is kind and loving. They see Jesus as angry and judgmental. By saturating the media (TV, Radio, Billboard, Outdoor, Social Media) with the message that Jesus Cares, we are seeing hearts open to the offers of Jesus and we are seeing lives transformed.
The Jesus Cares Campaign is an initiative for certain cities (partnering with local churches and business leaders) and through national buys as well.
Sean Dunn is the founder and President of Groundwire. The national office is in Castle Rock, Colorado.
Champion Ministries Inc., dba, Groundwire is a 501(c)(3) nonprofit, EIN 84-1341326
Statement of Faith:
THE WORD OF GOD-
We are convinced that the inspired, infallible, authoritative Word of God is useful for teaching, rebuking, correcting, and training in righteousness.
Hebrews 4:2, 1Timothy 2:4, 2 Timothy 3:16
We are convinced that there is one God in three Persons: Father, Son and Holy Spirit.
John 14:16, Mark 1:10-11, Matthew 28:19
We are convinced that Jesus Christ gave His life on the cross to redeem mankind from sin and give eternal life; no one comes to the Father except through His Son, Jesus Christ. Salvation is a free gift for all who confess to the Lord Jesus with their mouth and believe in the resurrection of Christ.
James 5:16, John 3:16, Romans 10:9, John 14:6, Acts 4:12
CHRIST OUR HEALER-
We are convinced that Christ can bring healing and hope to every situation in life by the power of the Holy Spirit.
Isaiah 53:5, Psalm 147:3, Exodus 15:26
We are convinced that Jesus Christ is Lord and the He is the same yesterday, today and forever. What He did 2,000 years ago, He is still doing today through the power and presence of the Holy Spirit operating through those who believe in Him.
Hebrews 13:8, John 14:2
THE NORMAL CHRISTIAN LIFE-
We are convinced that full devotion and extravagant affection for Jesus Christ and His cause should be the norm for every believer.
John 12:1-11, Luke 9:23-24, Matthew 16:24-25, Luke 12:31
We are convinced that the believer will grow towards God when the discipline of prayer is coupled with worship and the reading, memorizing and meditation on the Word of God.
1 Thessalonians 5:16-18, Hebrews 4:12, Psalm 119:11, Psalm 1:1-3
We are convinced that prayer is a two-way communication between God and the believer, and the fervent heartfelt prayer of a righteous man or woman avails much.
Acts 22:14, James 5:16
LABELS & DIVISIONS-
We are convinced that God does not dwell with a particular denomination or style. The body of Christ has many different looks, but everyone who confesses Jesus Christ as Lord and Savior is a part of the same body.
John 17:23, Romans 15:5-6, Romans 12:4-5, 1 Corinthians 12:13
We are convinced that God has a passion for all peoples. He has a plan and a calling for them, and they are set apart for righteousness. God is rising up an army of on-fire, God-loving people who are going to raise a standard of Godliness up before their peers and the world.
Psalm 7:17-18, Acts 2:17-18, Jeremiah 29:11